As a business owner, you realize the power of local search engine results. You also have a limited budget and want the most value out of your online advertising partner.
We all understand that being found on the first page of Google, the leading search engine, for search phrases related to your business is critical to online success. Consumers rarely go past the second page.
In addition, consumers want to see choices. However, they become frustrated with directories that offer pages upon pages of choice. They ultimately prefer sites that provide concise information on a manageable sized list of local choices, from which to make their decision. This is why we built theOttawatop10.com
Most importantly, we spend 50% of our ad revenue on Google Adwords. These are the advertisements that appear on the top and right hand side of a Google search result. These ads are very powerful when written correctly. Many businesses will attempt to write their own ads but this can become very costly and the Return on Investment is marginalized. TheOttawatop10.com uses the power of Google Adwords, but shares the cost amongst the paid advertisers. This is an extremely important point, because to do it yourself requires time, expertise and budget that you may not be able to afford. This is all included in our very competitive annual subscription fee.
For example, say a consumer was searching for an Ottawa accountant to do his taxes. If a powerful advertisement on the first page of Google said something like:
- Your search is over! Fast & easy!
- 10 great Ottawa tax preparers.
Don’t you think that consumers would click to see the list? Absolutely they will!
Now, you’re being found and you’re competing with up to 9 other local businesses…not hundreds! Even better……. since consumers prefer to deal with services providers located near their residence or work, we accept 4 reservations from Central Ottawa, 2 reservations from East Ottawa, 2 reservations from West Ottawa and 2 reservations from South Ottawa. Don’t you think that your odds of being found and contacted have increased dramatically from other business directories who do not limit the number of listings and show those listings in alphabetical order?
We’re excited about making consumers choices easy and manageable. We hope that you’ll get listed with us to help make their decision making process fun and easy….and most importantly increase the number of qualified leads you receive!